Digital Marketing

Google’s mobile traffic has quintupled since 2007.
Source: Google Internal, Jan 2010

Mobile search traffic is growing rapidly. In Q3 2009, mobile search queries on Google grew 30% over the previous quarter.
Source: Google Internal, Jan 2010

iPhones and devices running Android make up over 50% of all mobile search queries.
Source: Google Internal, Jan 2010

There are 4.6 billion mobile phone subscribers worldwide.
Source: eMarketer, November 2009.

There were 505 million mobile internet users in 2009. with 657.2 million expected in 2010.
Source: eMarketer, November 2009.

Mobile web adoption is ramping up 8x faster than the desktop web did in the mid 1990s.
Source: Mary Meeker Report – Economy & Internet Trends, October 2009.

Mobile web usage grew 110% in 2009, Apple leads with Android in second position.
Source: quatcast.com, January 2010.

Is it the end of operators; walled gardens? 22% of UK mobile Internet users accessed their carrier site in 2008, down from 57% in 2007. 82% accessed Google in 2008, up from 44% in 2007.
Source: Mary Meeker Report – Economy & Internet Trends, October 2009.

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013. Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.
Source: Gartner, January 2010.

The amount of data traffic delivered on mobile phones worldwide has passed the figure recorded by “voice” calls for the first time, as more consumers access services like Facebook via their handsets. the “crossover” between phone calls and information delivery took place in December 2009, when each of these platforms produced around 140,000 terabytes of activity.
Source: Ericson, March 2010.

The amount of music, video and other such content transferred over mobile networks has grown by 280% annually in the last two years, and is set to double on an annual basis over the period to 2015, it added.
Source: Ericson, March 2010.

Split by market from EIAA survey: UK population uses 20% of internet via mobile in a typical week.
Source: EIAA, January 2010.

Total spend on UK mobile phone advertising in 2009 rocketed by 32% year on year to a new high of £37.6m.
Source: PWC/IAB, April 2010.

The UK mobile advertising industry expect a 10% uplift in mobile Internet-based advertising in 2010, with spend more than doubling expected investment levels between 2011 and 2014.
Source: mobilesquared.co.uk, February 2010.

54% of males between 25-24 years old have used the mobile internet in the last three months.
Source:  Ipsos MediaCT, January,2010