Optimising a Press Release
Press release distribution is a smart and quick way to connect and pitch your target audience. PR companies in the UK use leased wires of Press Association to deliver PR directly into the newsrooms of national and major regional newspaper, and TV and radio station across the UK and Ireland.
Benefits of a press release
- Improved brand Visibility
- More traffic to the website
- Improve keyword rankings
In my experience, PR with inbound links has a temporary or short term affect on rankings. You should ask your supplier if a PR would stay in their archives to ensure you get a permanent value.
How to optimise your Press release?
PR optimisation is a simple process, anyone who is aware of on-page SEO can easily optimise a PR. Following are the key elements to be considered while optimising a press release,
Release title OR headline
Include brand name in the headline and try to keep it to 80 characters or less. Put Relevant keywords at the start of the headline. You can also use a sub-headline which is a mini description of the copy.
First few lines of the copy are very important, its here that news bots determine relevance of the copy to a particular word or a term. Just as a normal SEO copy do not stuff keywords in your press release. Include location based information in your copy and use terms throughout the body that will help bots to categorise your news.
And finally the most important thing is to use anchor text to get inbound links through relevant keywords and increase traffic to the website.
Do not forget to use free PR distribution websites, especially if you are a small business. Free PR distribution companies may not be as beneficial as paid PR companies but, they can definitely increase your visibility. Below are few important free PR distribution companies,
Tagged as pr benefits, pr distribution, pr optimisation, press release + Categorized as SEO